Driss was a driving force behind the launch and growth of TD Ameritrade Network. He combined exceptional editorial instinct with world-class production leadership, building a live financial media platform that traders actually trusted and watched. His ability to translate complex markets into compelling, high-impact programming, while scaling teams, talent, and production was instrumental in establishing the network as an industry benchmark.

Starting a broadcast network is no small task. Having a partner in Driss helped things go amazingly smooth. He mixed his creativity with smart strategy to get the most out of his team and the content. His eye for detail gave the TDA Network a fresh look and feel. The great thing is that Driss's efforts only increased after launch with constant improvements from graphics to guests to programming ideas. He helped the content stand out in a crowded space.

I had the pleasure of working with Driss and his team on multiple live specials and market events produced from the Nasdaq Marketsite. The team brings a combination of creative vision, operational precision, and a deep understanding of live financial media. They consistently delivered high-quality productions under tight timelines and elevated each event beyond a typical broadcast.

I co-hosted UBS On-Air, the bank’s client-facing web show, and Driss was our executive producer. He was instrumental in launching the show, bringing structure, clarity, and a highly professional production approach from day one.